R Reflections is a virtual fitting room app that provides personalisation to enable individuals to really identify a product suits them, their body shape or skin tone. R Reflections does this by allowing users to choose whether they would like to upload a full body photo of themselves. They also have the option to take a photo of just their face and place it onto an outline of a body which then they can adapt to match their own body shape and skin colour from a range of different tones to suit them. If users choose to only upload their face and use the outline of a body, then they are able to change the skin tone from a range of different ones within the app. Once their profile is set up, users are able to upload images of clothing they have saved to their camera roll or take a photo of clothes behind white background, to see what it virtually looks like on them. The result is that individuals will be able to view what the clothes look like on them before buying the clothes.